Amer Sports in brief

Amer Sports’ offering of sports equipment, apparel, footwear, and accessories covers a wide range of sports, including tennis, badminton, golf, American football, soccer, baseball, basketball, skiing, snowboarding, fitness training, cycling, running, hiking, and diving. Currently, its largest geographical markets in terms of sales are the United States, France, Germany, Japan and Canada. In recent years, Amer Sports has also increased its presence in emerging markets, such as China, Russia, and Brazil.

Amer Sports sells its products to trade customers (including sporting goods chains, specialty retailers, mass merchants, fitness clubs, and distributors) and, to a lesser extent, directly to consumers through brand stores, factory outlets, and online. Amer Sports’ sales network comprises sales offices in 29 countries in all the key sporting goods markets around the world, which are serviced through the company’s regional distribution centers. Amer Sports sources a significant portion of its products from Asia and Eastern Central Europe. Amer Sports has a sourcing organization in Hong Kong which manages the Group’s daily sourcing activities in Asia. In addition, Amer Sports operates its own production facilities in Europe and North America.

Amer Sports is determined to continue to compete successfully in the sporting goods industry, which is highly competitive and consolidating. Amer Sports will continue to introduce new, innovative products in response to changes in consumer preferences, technology, and industry trends. Amer Sports’ vision is to be the leading company in the sporting goods industry, fueled by authentic brands that inspire athletic achievement and enjoyment.

Amer Sports had a turnover of 1.5 billion euros and a market capitalization of 0.8 billion euros in 2009. At the end of the year, Amer Sports employed 6,331 people.

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