Amer Sports' key success factors

Portfolio of strong global brands

Each of Amer Sports’ brands is well recognized within its chosen sporting goods segment and many of Amer Sports’ key brands are among the most established brands in the markets where it operates. Amer Sports’ strong portfolio of global brands provides it with the opportunity to continuously launch new innovative products which both trade customers and consumers recognize and use.

Balanced product portfolio

Amer Sports provides sporting goods for a wide variety of winter and summer, indoor and outdoor, and individual and team sports covering the core sports of the industry. The company’s broad portfolio makes it a year-round, full service supplier, allowing it to establish lasting business relationships with its trade customers.

Global presence

Amer Sports’ global presence and diversified product portfolio helps it to balance the adverse impact of regional risks, including economic downturns, on the results of its operations. Although Amer Sports currently has a stronger presence in developed markets, it also has sales offices and brand stores in emerging markets, such as China, Russia and Brazil.

Established global sales organization

Amer Sports has an established, global sales platform, which is designed to support its brands and is aimed at providing its trade customers with a high-level of customer service in all its product categories and market segments. Amer Sports’ comprehensive sales network also enables it to bring new products to markets simultaneously worldwide.

Integrate d supply chain and sourcing organizations

In recent years, Amer Sports has focused on improving the efficiency of its operations by integrating its supply chain and sourcing functions. Amer Sports’ more integrated supply chain and sourcing functions provide it with further cost savings through the continued implementation of the measures.

Innovative research and product development

The sporting goods industry is typically characterized by products that have a relatively short life cycle. Therefore, one of the keys to success in the sporting goods industry is to be able to introduce new, innovative products to market that consumers quickly adopt over competing products. Amer Sports is focused on developing and manufacturing technically-advanced products that are designed to improve the performance of all athletes, whether they are beginners or professionals, help them achieve their goals, and give them more enjoyment from their activity of choice.

Positioned to benefit from long-term demographic trends

Amer Sports is well-positioned to benefit from underlying general consumer and demographic trends which are driving growth in the sporting goods market. Among these trends is the increased general focus on health and wellness, coupled with an increase in leisure time, which have prompted consumers to expand their participation in sports and outdoor activities.