Amer Sports major brands are Salomon, Wilson, Precor,
Atomic, Suunto, Mavic and Arc’teryx. All of these brands
stand on four cornerstones: authenticity, authority, attitude,
and aesthetics.



Amer Sports brands

Amer Sports brands are among the most well-known in the world of sports. The company’s key brands are Salomon, Wilson, Precor, Atomic, Suunto, Mavic and Arc’teryx. All of these brands stand on four cornerstones: authenticity, authority, attitude, and aesthetics.

>> Amer Sports key brands (pdf)

>> Brand management

 

Salomon

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The Mountain Sports Company. www.salomon.com »

Wilson

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Wilson is the world’s leading manufacturer of ball sports equipment. www.wilson.com »

Precor

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Precor is manufacturing and selling technicallyadvanced, premium-quality fitness equipment for the commercial and home markets. www.precor.com »

Atomic

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Atomic is an industry leader in alpine skis and is a prominent player in cross-country skiing. www.atomicsnow.com »

Suunto

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Suunto is a leading designer and manufacturer of sports precision instruments for a variety of sports like training, diving and outdoor. www.suunto.com »

Mavic

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Mavic is a manufacturer of wheels, rims, pedals, computers, apparel and footwear for road cycling, mountain biking, triathlon and track racing. www.mavic.com »

Arc'teryx

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Arc’teryx is producing highly technical apparel, backpacks and harnesses for outdoor sports, hiking, climbing and snow. www.arcteryx.com »