Freeskiers’ no 1 choice
Text by Atomic
After a long season it is time to look back, and there are few sports that have as many aspects to review as freeskiing. But in every which way you look at it, Atomic is freeskiing’s most successful brand in 2009/10!
WINTER X GAMES XIV
OLYMPIC GAMES OF ACTION SPORTS
The single most important event of the freeskiing season is the Winter X Games in Aspen, of course. For all action sports, an X Games Medal is the equivalent of a World Championship, if not Olympic Medal in the traditional disciplines. The competition in North America’s most famous resort is accordingly fierce with all ski brands supporting their athletes as much as possible. 2010 all the effort paid off for ATOMIC, however. With five medals ATOMIC was the most successful ski brand among the men’s ski competitions.
For further information please contact
Martin Steinbach, International Sports Marketing Manager for Atomic, martin.steinbach@amersports.com.